At the end of my summer internship with the Dallas based Richards Group, the brand managers were individually tasked with performing a case study on a topic of our choice. The final product would be a campaign like presentation to our brand management team and fellow interns. My chosen topic was on the 3rd Metric, a new measurement of success beyond money and power.
I examine the economic and social climate leading up to the founding of the 3rd Metric, clearly illustrating a cultural shift in priorities. Personally, I am fascinated by cultures and their values; and it is something I am hypersensitive to as an explorer.
When a culture's values shift, my problem solving light bulb goes off and I cannot help but dive in.
After quantitative and qualitative research, it was apparent that this 3rd Metric was already in existence, but without conscious knowing. Companies are beginning to adapt to these needs, but what will be most interesting is how we, as the employees/consumers/society reevaluate our accomplishments (and the time spent achieving those) as a metrics of success.