Analytics is kinda my jam. There's something about getting dumped with data and given a somewhat ambiguous business goal that makes the hunt fun. Its about connecting disconnected data points to tell an insightful story. Maybe the story supports a hypothesis, maybe it supports a creative direction, or maybe it takes the strategy in an entirely different direction. 

Snapshot of Research Report for Brandcenter Enhancement Initiative

Snapshot of Research Report for Brandcenter Enhancement Initiative

Brandcenter Feedback Report (in progress) 12.jpg
Client: CWD Kids. Data analysis supports the hypothesis that emails are not performing despite sending out more.

Client: CWD Kids. Data analysis supports the hypothesis that emails are not performing despite sending out more.

Client: CWD Kids. Data analysis supported theory that the catalog business was over promoting their products and customer's saw a loss in product value. 

Client: CWD Kids. Data analysis supported theory that the catalog business was over promoting their products and customer's saw a loss in product value.